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Genre Analysis of the Czech YouTube Scene
Mlejnková, Anna ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The thesis is focused on the subject of genres in the context of new media, specializing on the biggest Internet online video sharing platform, YouTube. Considering the interactivity of YouTube as a kind of social media site and making contact between the creator and his audience, the genre composition of YouTube channels directly reflects the preferences of the specific audience. The main objective of this thesis is to make an analysis of genres on a sample of five selected professional Czech YouTube channels. The sample is based on current order of channels according to the number of subscribers (namely ViralBrothers, MenT, GEJMR, Jirka Král and Hoggy). After the introduction of how professional YouTube channels operate follows the theoretical part of the thesis defining the basic ideas, which are important to set the methodological framework of the analysis. The analytical part consists of presenting the results of the genre analysis, categorizing genres into a system and defining genres based on their characteristics.
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Program Structure of Online Video Website DVTV in 2015
Surovec, Ondřej ; Teplá, Jana (advisor) ; Zápotocký, Jan (referee)
The theme of online video and television is becoming an increasingly important social phenomenon. Recently, media have been making some big changes due to technological knowledge and convergence. DVTV is a new independent medium that has chosen a slightly different strategy and uses the new media and technologies to use interviewing as a form of introducing and explaining political and social phenomena and events. As a medium with limited redaction capacity, the gatekeeper function of DVTV is very crucial. In 2015, DVTV underwent some major changes. In this thesis, I'm looking at the period from January 1, 2015 to December 30 of the same year, and mapping it by using quantitative content analysis. I am focusing on the content composition of this online video portal and mapping the interviews that are the main product of this recently established media. The analysis of this medium is intended to help us understand the significance and scope of this independent web portal (only commercially cooperating with the Publishing house Economia) on the Czech media scene and how the composition of the program has changed or not changed during the year.
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